Behavioral competence on enterprise success of Women Entrepreneurs in Bungoma, Kenya

Abstract

Women represent more than a one third of the world population and their contribution to the development and transformation of a country in terms of value creation and job creation. Behavioral competencies are critical in ensuring enterprise success for women entrepreneurs. The purpose of this study is to analyze the influence of behavioral competencies on enterprise success of women entrepreneurs in Bungoma County, Kenya .Competence based theory provided a theoretical basis for the study. The study adopted a post-positivism research. The study design was explanatory survey, whose target population and Sample size was adopted from a thesis.Data was analyzed quantitatively using Structural quation modeling techniques. The study found a significant relationship between behavioral competence and enterprise success (β=0.16, CR=2.402; p=0.016) , however behavioral competence had strong effect on success of women entrepreneurs.In conclusion, Women entrepreneurs must pay attention to behavioral competencies if they are to be successful in business. The study recommends replication of this study in other areas such as SMEs and micro enterprisers as well in other regions in Kenya.