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School of Tourism, Hospitality and Events Management
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Issue Date
Title
Author(s)
2018
The moderating effect of brand architecture on the relationship between tangibility and customer loyalty among telephone mobile subscribers in Kenya
Kwamboka Metobo Joseline
;
Sulo Timothy
;
Korir Michael
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Korir Michael
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Kwamboka Metobo Joseline
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Sulo Timothy
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Brand Architecture
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Customer Loyalty
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Moderating
Date issued
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2018
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