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Issue Date
Title
Author(s)
2017
The effect of advertisement and word of mouth on brand equity among consumers of Omo and Aerial detergents in Eldoret town, Kenya
Gabriel, Simiyu
;
Bonuke, Ronald
2017
Effect of emotional experience on purchase intention: a sequential mediation of social value and hedonic value in a retail setting
Nkaabu, Clement Gichunge
;
Bonuke, Ronald
;
Saina, Ernest Kipkemei
2017
Emotional self-awareness and strategic decision making in private school enterprises in Nairobi County, Kenya
Osieko, O. M.
;
Maru, Loice
;
Bonuke, Ronald
2017
Effect of supply chain operational capabilities on the relationship between absorptive capacities and performance of manufacturing firms in Nairobi County
Korir, Loice
;
Bonuke, Ronald
;
Kibet, Yusuf
Discover
Author
1
Gabriel, Simiyu
1
Kibet, Yusuf
1
Korir, Loice
1
Maru, Loice
1
Nkaabu, Clement Gichunge
1
Osieko, O. M.
1
Saina, Ernest Kipkemei
Subject
1
Absorptive capacity
1
Advertisement
1
Brand equity
1
Emotional experience
1
Emotional intelligence
1
Logistic capability
1
Purchase intention
1
Self-awareness
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3
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1
false
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