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Results 1-10 of 55 (Search time: 0.003 seconds).
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Issue DateTitleAuthor(s)
2017-08Emotional experience and purchase intention: A moderated mediation of store image and utilitarian valueNkaabu Clement Gichunge; Saina Ernest; Bonuke Ronald
2017Leader personality traits and employee job satisfaction in the media sector, KenyaKiarieMary Agnes Wambui; Maru Loice C.; Cheruiyot Thomas Kimeli
2017-11Role of dynamic capabilities in the performance of manufacturing Firms in Nairobi County, KenyaNyachanchu Thomas O.; Chepkwony Joel; Bonuke Ronald
2017-08The moderating effect of store image on the indirect relationship between socio-sensory experience and the purchase intention via social valueNkaabu Clement Gichunge; Saina Ernest; Bonuke Ronald
2017-07The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, KenyaSimiyu Gabriel; Bonuke Ronald
2017-06Direct and indirect effect of store awareness and store perceived quality on store brand choice.Empirical evidence from selected supermarket retail industry in Kenya.Simiyu Gabriel; Bonuke Ronald
2017-07The role of information quality on the performance of Hotel Industry in KenyaMakau Scholastica; Lagat Charles; Bonuke Ronald
2017-08Information quality, information systems support capability and performance of Hotels in Nairobi, KenyaMakau Scholastica; Lagat Charles; Bonuke Ronald
2017-05Effect of organizational ownership and culture on employee performance among selected banks in KenyaLangat Emmy; Lagat Charles
2017-09The conditional effect of word of mouth on the relationship between sales promotion and brand equity among consumers of detergents in Nairobi County, KenyaSongoi Joyce Nabwire; Simiyu Gabriel; Bonuke Ronald

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