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Issue Date
Title
Author(s)
2017-08
Emotional experience and purchase intention: A moderated mediation of store image and utilitarian value
Nkaabu Clement Gichunge
;
Saina Ernest
;
Bonuke Ronald
2017-11
Role of dynamic capabilities in the performance of manufacturing Firms in Nairobi County, Kenya
Nyachanchu Thomas O.
;
Chepkwony Joel
;
Bonuke Ronald
2017-08
The moderating effect of store image on the indirect relationship between socio-sensory experience and the purchase intention via social value
Nkaabu Clement Gichunge
;
Saina Ernest
;
Bonuke Ronald
2017-07
The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, Kenya
Simiyu Gabriel
;
Bonuke Ronald
2017-06
Direct and indirect effect of store awareness and store perceived quality on store brand choice.Empirical evidence from selected supermarket retail industry in Kenya.
Simiyu Gabriel
;
Bonuke Ronald
2017-07
The role of information quality on the performance of Hotel Industry in Kenya
Makau Scholastica
;
Lagat Charles
;
Bonuke Ronald
2017-08
Information quality, information systems support capability and performance of Hotels in Nairobi, Kenya
Makau Scholastica
;
Lagat Charles
;
Bonuke Ronald
2017-09
The conditional effect of word of mouth on the relationship between sales promotion and brand equity among consumers of detergents in Nairobi County, Kenya
Songoi Joyce Nabwire
;
Simiyu Gabriel
;
Bonuke Ronald
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Author
3
Simiyu Gabriel
2
Lagat Charles
2
Makau Scholastica
2
Nkaabu Clement Gichunge
2
Saina Ernest
1
Chepkwony Joel
1
Nyachanchu Thomas O.
1
Songoi Joyce Nabwire
Subject
2
Experiential Marketing
2
Store perceived quality
1
Brand Equity
1
Branding
1
Consumer behavior
1
Emotional Experience
1
Firm Performance
1
Information quality
1
Information quality,
1
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