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Issue Date
Title
Author(s)
2014
Effects of Relationship Marketing on Customer Loyalty : Evidence from Petrol Service Stations in Uasin-Gishu County Kenya
Limo Patrick, K
;
Chenuos, Nehemiah Kosgei
;
Koskei, Noah Kiprop
;
Kenyoru, Dennis Nkobe
;
Tuwey, Joel Kiplagat
2015-09
The moderating effect of perceived customer value on the relationship between relationship quality and customer loyalty among bank customers in Kenya
Komen Susan
;
Bonuke Ronald
;
Korir Micheal
2018-04
Loyalty programs benefits and customer loyalty: The mediating role of customer satisfaction
Waari Daniel
;
Bonuke Ronald
;
Kosgei David
2018
The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya
Metobo Joseline Kwamboka
;
Sulo Timothy
;
Korir Michael
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Author
2
Bonuke Ronald
1
Chenuos, Nehemiah Kosgei
1
Kenyoru, Dennis Nkobe
1
Komen Susan
1
Korir Michael
1
Korir Micheal
1
Kosgei David
1
Koskei, Noah Kiprop
1
Limo Patrick, K
1
Metobo Joseline Kwamboka
.
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Subject
1
Banks,
1
Brand Architecture
1
Commitment
1
Communication
1
Conflict Handling Capacity
1
customer satisfaction
1
Loyalty program benefits
1
Mobile Subscribers
1
Moderating Effect,
1
Perceived Customer Value
.
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Date issued
2
2018
1
2014
1
2015