1. Moi University Open Access Repository

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Results 1-10 of 35 (Search time: 0.003 seconds).
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Issue DateTitleAuthor(s)
2017-08Emotional experience and purchase intention: A moderated mediation of store image and utilitarian valueNkaabu Clement Gichunge; Saina Ernest; Bonuke Ronald
2017-08The moderating effect of store image on the indirect relationship between socio-sensory experience and the purchase intention via social valueNkaabu Clement Gichunge; Saina Ernest; Bonuke Ronald
2017-07The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, KenyaSimiyu Gabriel; Bonuke Ronald
2017-09The conditional effect of word of mouth on the relationship between sales promotion and brand equity among consumers of detergents in Nairobi County, KenyaSongoi Joyce Nabwire; Simiyu Gabriel; Bonuke Ronald
2017-03Does emotional intelligence power strategic decision making? A case of private School enterprises in Nairobi County, KenyaOsieko O.M; Maru L; Bonuke R
2017-02Incremental Innovation And Firm’s Competitive Advantage: A Quantitative Analysis ApproachTarus Veronicah; Boit Rose; Korir Michael
2017-12The Moderating effect of Psychosocial Work Environment on The Relationship Between Team Learning and Employee Performance In The kenyan Islamic Banking PracticeSalyani Mohamed Shakeel; Maru, Loice; Korir Michael; Kemboi Ambrose
2017-08Effect of Emotional Intelligence on Employee Performance in Almasi Beverages Limited, KenyaRono Leah.; Korir K. Michael; Boit J. Rose
2017-02Resource Inimitability: The Strategic Resource Characteristic For Sustainable Competitiveness In UniversitiesMaket Lydia; Korir Michael
2017-04Effect of Strategic Change Management on Performance of Large and Medium Hotels in Nairobi County, KenyaSang Dennis Kiprono; Komen Joyce; Korir Michael

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