Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Subject
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
Moi University Open Access Repository
Search
Search:
All of DSpace
Research Publications
School of Business and Economics
for
Current filters:
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-3 of 3 (Search time: 0.001 seconds).
previous
1
next
Item hits:
Issue Date
Title
Author(s)
2017-07
The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, Kenya
Simiyu Gabriel
;
Bonuke Ronald
2018-09
The conditional effect of inter functional coordination on the relationship between customer orientation and firm performance: empirical evidence from manufacturing firms, Nairobi, Kenya
Sang C. Chebet
;
Simiyu Gabriel
;
Bonuke Ronald
2017-09
The conditional effect of word of mouth on the relationship between sales promotion and brand equity among consumers of detergents in Nairobi County, Kenya
Songoi Joyce Nabwire
;
Simiyu Gabriel
;
Bonuke Ronald
Discover
Author
1
Sang C. Chebet
1
Songoi Joyce Nabwire
Subject
1
Brand Equity
1
Branding
1
Consumer behavior
1
Customer Orientation,
1
Firm Performance
1
Inter Functional coordination,
1
Loyalty Cards
1
Sales Promotion
1
Store Awareness,
1
Store Brand Choice
.
next >
Date issued
2
2017
1
2018