Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/5936
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Gitau, Julie Gathoni | - |
dc.contributor.author | Chebii, Stella Jerop | - |
dc.date.accessioned | 2022-02-07T13:03:13Z | - |
dc.date.available | 2022-02-07T13:03:13Z | - |
dc.date.issued | 2020 | - |
dc.identifier.uri | http://ir.mu.ac.ke:8080/jspui/handle/123456789/5936 | - |
dc.description.abstract | Although employees are the most critical of organisation publics, it is unclear whether employee-organisation relationships (EORs) in non-profit organisations (NPOs) in Kenya are prioritised. To investigate this question further, the study explored relationship antecedents in two non-profit organisations. The study was informed by relationship management theory and the symmetrical communication framework. Semi-structured, indepth interviews were carried out among 24 purposively sampled management and nonmanagement employees. The data was manually analysed and requisite a priori and in vivo codes and themes identified. The study findings suggest a lack of understanding about the strategic role of public relations in the organisation. Further, technician oriented PR departments mediate the perceptions of and effort expended on internal relationships. Managing employee-organisation relationships was perceived more as a human resource rather than a PR function which precludes more robust forms of PR practice. The researchers recommend a clear demarcation between the public relations and human resource function and to build strategic PR departments that embrace internal relationship management. | en_US |
dc.language.iso | en | en_US |
dc.publisher | AJOL | en_US |
dc.subject | Relationship management | en_US |
dc.subject | Employee-organisation relationships | en_US |
dc.subject | Public relations | en_US |
dc.subject | Organisation-public relationships, | en_US |
dc.title | Prioritising employee-organisation relationships in non-profit organisations in Kenya: Antecedents, queries and contradictions | en_US |
dc.type | Article | en_US |
Appears in Collections: | School of Information Sciences |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Stella etal.pdf | 626.55 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.