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http://ir.mu.ac.ke:8080/jspui/handle/123456789/5936
Title: | Prioritising employee-organisation relationships in non-profit organisations in Kenya: Antecedents, queries and contradictions |
Authors: | Gitau, Julie Gathoni Chebii, Stella Jerop |
Keywords: | Relationship management Employee-organisation relationships Public relations Organisation-public relationships, |
Issue Date: | 2020 |
Publisher: | AJOL |
Abstract: | Although employees are the most critical of organisation publics, it is unclear whether employee-organisation relationships (EORs) in non-profit organisations (NPOs) in Kenya are prioritised. To investigate this question further, the study explored relationship antecedents in two non-profit organisations. The study was informed by relationship management theory and the symmetrical communication framework. Semi-structured, indepth interviews were carried out among 24 purposively sampled management and nonmanagement employees. The data was manually analysed and requisite a priori and in vivo codes and themes identified. The study findings suggest a lack of understanding about the strategic role of public relations in the organisation. Further, technician oriented PR departments mediate the perceptions of and effort expended on internal relationships. Managing employee-organisation relationships was perceived more as a human resource rather than a PR function which precludes more robust forms of PR practice. The researchers recommend a clear demarcation between the public relations and human resource function and to build strategic PR departments that embrace internal relationship management. |
URI: | http://ir.mu.ac.ke:8080/jspui/handle/123456789/5936 |
Appears in Collections: | School of Information Sciences |
Files in This Item:
File | Description | Size | Format | |
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Stella etal.pdf | 626.55 kB | Adobe PDF | View/Open |
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