The effects of grand strategy on corporate growth in selected microfinance institutions in kenya

Abstract

The main purpose of this study was to assess the effects of grand strategy on corporate growth of Microfinance Institutions (MFIs) in Kenya. The study employed descriptive and quantitative research designs. The target population was 57 firms and the sample size was 32 firms arrived at through stratified and purposive sampling methods. The questionnaire was the primary data tool. The study found out that grand strategy has significant effects on corporate growth in MFIs in Kenya. It concludes that increased deployment of product differentiation strategy increases corporate growth in MFIs in Kenya. It recommends that managers of MFIs must make sure that grand strategies are effectively and efficiently communicated and closely and continuously monitored in the course of the MFIs operations.