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Title: | Tourist satisfaction in relation to attractions and implications for conservation in the protected areas of the Northern Circuit, Tanzania |
Authors: | Okello, Moses Makonjio |
Keywords: | Tourism behavior tourism management conservation |
Issue Date: | 2009 |
Publisher: | Journal of Sustainable Tourism |
Abstract: | This study assessed tourist satisfaction and its links with tourist attractions and infrastructure at the following six protected areas on the Northern Tourist Circuit of Tanzania: Tarangire National Park, Lake Manyara National Park, Ngorongoro Conservation Area, Serengeti National Park, Arusha National Park, and Mt. Kilimanjaro National Park. Semi-structured interviews were conducted with 185 tourists visiting the protected areas. Satisfaction ratings for the Northern Circuit were high, with 86% of tourists willing to be repeat visitors. Tourists were attracted primarily to wildlife viewing. Although most tourists were not influenced to visit the region by indigenous culture or physical features, 81% of tourists noted that non-wildlife attractions enhanced their tourist experience. A range of ways to develop more sustainable forms of tourism emerged from the work, including lengthening stays, guide/driver capacity building, and partnership working with tour operators to improve marketing, increase satisfaction rates, and diversify the product. |
URI: | https://doi.org/10.1080/09669580902928450 http://ir.mu.ac.ke:8080/jspui/handle/123456789/4648 |
Appears in Collections: | School of Tourism, Hospitality and Events Management |
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