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http://ir.mu.ac.ke:8080/jspui/handle/123456789/4640
Title: | Influence of tour guide Job satisfaction on their Performance |
Authors: | Okello, Moses Makonjio |
Keywords: | Tour Guides Job Satisfaction Influence Performance |
Issue Date: | 2019 |
Publisher: | World Journal of Innovative Research |
Abstract: | The main objective of the paper was to examine factors that influence tour guide performance in Kenya. This study is unique in the sense that it investigated a category of employees most of whom were in part-time and temporal employment. It examined tour job benefits and investigated how the benefits influence their job satisfaction and performance. The study applied both exploratory and descriptive designs. A total of 310 questionnaires were distributed where 250 were completed and returned. Binary logistic regression was used to analyze and generate a regression model. The findings indicated that job satisfaction influenced 13 % to 24 % of the guide’s performance and those satisfied with their job were 3.935 times more likely to perform better than those dissatisfied. There was a positive correlation between job satisfaction and performance. The finding points that guide who were insured had a higher level of job satisfaction, (e -1.502 = 0.223) which increased their performance odds by 77%, while having career development as a benefit increased satisfaction (e- 1.924 = 6.851) and also increased performance odds by 585%. Tour guides who were given on-job training as a benefit were more satisfied (e -1.557 = 0.211) which increased performance odd by 78.9% |
URI: | http://ir.mu.ac.ke:8080/jspui/handle/123456789/4640 |
Appears in Collections: | School of Tourism, Hospitality and Events Management |
Files in This Item:
File | Description | Size | Format | |
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WJIR0602030.pdf | 285.42 kB | Adobe PDF | View/Open |
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