Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/4367Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shitemi, Naomi | - |
| dc.date.accessioned | 2021-03-26T07:42:54Z | - |
| dc.date.available | 2021-03-26T07:42:54Z | - |
| dc.date.issued | 2009-03 | - |
| dc.identifier.uri | http://ir.mu.ac.ke:8080/jspui/handle/123456789/4367 | - |
| dc.description.abstract | This paper dialogues narratology from semiotic and functional perspectives. It focuses on creativity and innovativeness within the information industry for marketing needs in the information society. Narratology is associated with oral literature within the context of commercial advertisement and political discourse. It argues for advertisement as a social text in which are mythologizing effects of oral literature. Narratology in mobile phone and banking discourse and narratology in political discourse are used for illustration. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | The Journal of Pan African Studies, | en_US |
| dc.subject | Narratology | en_US |
| dc.subject | Narratology | en_US |
| dc.subject | Semiotic | en_US |
| dc.subject | Discourse | en_US |
| dc.subject | Intermedial | en_US |
| dc.subject | Functionalism Inter medial | en_US |
| dc.subject | Narratology | en_US |
| dc.subject | Semiotic | en_US |
| dc.subject | Discourse | en_US |
| dc.subject | Functional | en_US |
| dc.title | Discourse on semiotic and functional perspectives of narratology | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | School of Arts and Social Sciences | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Naomi Shitemi, D.Phil..pdf | 350.1 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.