The moderating effect of demographic characteristics on the relationship between strategic capabilities and firm performance inwomen-owned entrepreneurial ventures in Nairobi, Kenya

Abstract

This study is motivated by the need to understand the determinants of performance in women-owned enterprises.We examine the relationship between strategic capabilities and firm performance with demographic characteristics as moderators in women-owned enterprises in Nairobi,Kenya. Results show that strategic capabilities have a significant effect on the overall performance. Further, IT capabilities and technological capabilities have a positive and significant relationship with performance. Only age has a negative and significant moderating effect. We recommend enhancement of technological capabilities among women entrepreneurs so that they can better direct their capabilities toward firm performance. Copyright © 2016ASAC. Published by John Wiley & Sons, Ltd