Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/4210
Title: | Social media use, University brand personality,attidute and students' behavioral intentions to enroll for postgraduate studies in selectrd Universities in Kenya |
Authors: | Simiyu, Gabriel |
Keywords: | Social Media Brand Peronality Behavioral itentions |
Issue Date: | 2021 |
Publisher: | Moi University |
Abstract: | There is an increase in interest from scholars and practitioners to understand students' behavioral intentions and how they make decisions......... |
URI: | http://ir.mu.ac.ke:8080/jspui/handle/123456789/4210 |
Appears in Collections: | School of Business and Economics |
Files in This Item:
File | Description | Size | Format | |
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SIMIYU THESIS.pdf | 5.49 MB | Adobe PDF | View/Open |
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