Social media use, University brand personality,attidute and students' behavioral intentions to enroll for postgraduate studies in selectrd Universities in Kenya

Please use this identifier to cite or link to this item: http://ir.mu.ac.ke:8080/jspui/handle/123456789/4210

Full metadata record

DC Field	Value	Language
dc.contributor.author	Simiyu, Gabriel	-
dc.date.accessioned	2021-03-03T08:50:05Z	-
dc.date.available	2021-03-03T08:50:05Z	-
dc.date.issued	2021	-
dc.identifier.uri	http://ir.mu.ac.ke:8080/jspui/handle/123456789/4210	-
dc.description.abstract	There is an increase in interest from scholars and practitioners to understand students' behavioral intentions and how they make decisions.........	en_US
dc.language.iso	en	en_US
dc.publisher	Moi University	en_US
dc.subject	Social Media	en_US
dc.subject	Brand Peronality	en_US
dc.subject	Behavioral itentions	en_US
dc.title	Social media use, University brand personality,attidute and students' behavioral intentions to enroll for postgraduate studies in selectrd Universities in Kenya	en_US
dc.type	Thesis	en_US
Appears in Collections:	School of Business and Economics

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