Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/4210| Title: | Social media use, University brand personality,attidute and students' behavioral intentions to enroll for postgraduate studies in selectrd Universities in Kenya |
| Authors: | Simiyu, Gabriel |
| Keywords: | Social Media Brand Peronality Behavioral itentions |
| Issue Date: | 2021 |
| Publisher: | Moi University |
| Abstract: | There is an increase in interest from scholars and practitioners to understand students' behavioral intentions and how they make decisions......... |
| URI: | http://ir.mu.ac.ke:8080/jspui/handle/123456789/4210 |
| Appears in Collections: | School of Business and Economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SIMIYU THESIS.pdf | 5.49 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.