Networking dimensions and performance of event management ventures in Kenya

Abstract

The role of networking in the sharing of knowledge and information is well documented. What is not clear, however, are the facets of networks that best drive firm performance, and whether or not the nature of business is a factor. The purpose of this study was to examine the effect of networking dimensions on the performance of event management ventures in Kenya. The researcher conceptualised that performance of ventures was a function of networking dimensions such as network capability, network structure and network dynamics. The study adopted a covariance-based confirmatory research design that sought to confirm indicators of the four variables under study, and also to establish the causal link between networking dimensions and venture performance. A population of 313 ventures was targeted, from which a sample of 288 proprietors was drawn. Using Structural Equation Modelling as the principal analysis approach, the study established that networking dimensions positively and significantly predict events venture performance. Moreover, the measurement model confirmed that the customer and learning and growth perspectives were the main indicators of events venture performance.