Profiling tour operator firms and their economic performance in the coast tourism region of Kenya

Please use this identifier to cite or link to this item: http://ir.mu.ac.ke:8080/jspui/handle/123456789/3076

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DC Field	Value	Language
dc.contributor.author	Maru, Loice	-
dc.contributor.author	Kieti, Damianah	-
dc.date.accessioned	2020-07-07T07:07:46Z	-
dc.date.available	2020-07-07T07:07:46Z	-
dc.date.issued	2013-07	-
dc.identifier.uri	http://ir.mu.ac.ke:8080/jspui/handle/123456789/3076	-
dc.description.abstract	Tour operator (TO) firms play a critical role in the tourism sector. Their profile and economic performance contribute this role. This paper attempts to profile TO firms and their performance using data collected from a survey of 70 firms operating in the Kenya Coast tourism region and are members of the Mombasa and Coast Tourism Association (MCTA). Data was collected using a structured questionnaire and analyzed using both descriptive and inferential statistics. The profile of the TO firms, their economic performance and the association between the two is elaborately presented and recommendations made.	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Education and Research	en_US
dc.subject	Tour operators	en_US
dc.subject	Economic performance	en_US
dc.subject	Kenya coast tourism region	en_US
dc.title	Profiling tour operator firms and their economic performance in the coast tourism region of Kenya	en_US
dc.type	Article	en_US
Appears in Collections:	School of Tourism, Hospitality and Events Management

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