Profiling tour operator firms and their economic performance in the coast tourism region of Kenya

Abstract

Tour operator (TO) firms play a critical role in the tourism sector. Their profile and economic performance contribute this role. This paper attempts to profile TO firms and their performance using data collected from a survey of 70 firms operating in the Kenya Coast tourism region and are members of the Mombasa and Coast Tourism Association (MCTA). Data was collected using a structured questionnaire and analyzed using both descriptive and inferential statistics. The profile of the TO firms, their economic performance and the association between the two is elaborately presented and recommendations made.