Please use this identifier to cite or link to this item: http://ir.mu.ac.ke:8080/jspui/handle/123456789/3026
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dc.contributor.authorAriya, George-
dc.contributor.authorWishitemi, Bob-
dc.contributor.authorSitati, Noah-
dc.date.accessioned2020-03-16T08:05:03Z-
dc.date.available2020-03-16T08:05:03Z-
dc.date.issued2017-
dc.identifier.urihttp://ir.mu.ac.ke:8080/jspui/handle/123456789/3026-
dc.description.abstractTourism destination attractiveness is the driving force for tourism in terms of visitors’ perceived value yet wildlife protected areas’ attractiveness like national parks has rarely been understood in tourism literature. The aim of this study was to establish tourism destination attractiveness as perceived by tourists visiting Lake Nakuru national park. Primary data was collected through self-administered structured questionnaires. Simple random sampling was used to select the sample size of 402 tourists. Data was analyzed through descriptive statistics while Principal Component Analysis was also done to verity the constructs underlying adopted scales. The results showed that safety and security inside the park and unique wildlife resources were very attractive (M=2.14, SD=1.13) and (M=2.24, SD=0.98) respectively. The findings indicated that safety and security inside the park (M=2.14, SD=1.13) and unique wildlife resources (M=2.24, SD=0.98) were the most valuable attributes to park visitors. The study adds new knowledge to tourism literature on park destination attractiveness as perceived by tourists and recommends that for park managers to sustain park attractiveness, security and uniqueness and imperative attributes in meeting tourists’ needs and wants. Also variety of wildlife attractions and their close proximity to tourists are also important.en_US
dc.language.isoenen_US
dc.publisherSemantics scholaren_US
dc.subjectTourism destination attractivenessen_US
dc.subjectTourists’ perceptionsen_US
dc.subjectLake Nakuru National Park.en_US
dc.titleTourism destination attractiveness as perceived by tourists visiting Lake Nakuru National Park, Kenyaen_US
dc.typeArticleen_US
Appears in Collections:School of Tourism, Hospitality and Events Management

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