Please use this identifier to cite or link to this item: http://ir.mu.ac.ke:8080/jspui/handle/123456789/277
Title: The effect of advertising on brand preference in Kenya
Other Titles: A case of Aquafresh Toothpaste
Authors: Mwathi, Alex
Issue Date: Oct-2010
URI: http://ir.mu.ac.ke:8080/xmlui/handle/123456789/277
Appears in Collections:School of Business and Economics

Files in This Item:
File Description SizeFormat 
ALEX, MWATHI0001.pdf932.33 kBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.