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http://ir.mu.ac.ke:8080/jspui/handle/123456789/2615
Title: | The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya |
Authors: | Metobo Joseline Kwamboka Sulo Timothy Korir Michael |
Keywords: | Brand Architecture Customer Loyalty Mobile Subscribers |
Issue Date: | 2018 |
Publisher: | European Scientific Institute, ESI. |
Series/Report no.: | Vol 14, No 15 (2018);European Scientific Journal (ESJ) |
URI: | http://dx.doi.org/10.19044/esj.2018.v14n15p298 http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2615 |
Appears in Collections: | School of Business and Economics |
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