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http://ir.mu.ac.ke:8080/jspui/handle/123456789/2615Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Metobo Joseline Kwamboka | - |
| dc.contributor.author | Sulo Timothy | - |
| dc.contributor.author | Korir Michael | - |
| dc.date.accessioned | 2019-02-04T07:14:14Z | - |
| dc.date.available | 2019-02-04T07:14:14Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | http://dx.doi.org/10.19044/esj.2018.v14n15p298 | - |
| dc.identifier.uri | http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2615 | - |
| dc.language.iso | en | en_US |
| dc.publisher | European Scientific Institute, ESI. | en_US |
| dc.relation.ispartofseries | Vol 14, No 15 (2018);European Scientific Journal (ESJ) | - |
| dc.subject | Brand Architecture | en_US |
| dc.subject | Customer Loyalty | en_US |
| dc.subject | Mobile Subscribers | en_US |
| dc.title | The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | School of Business and Economics | |
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