The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya

Please use this identifier to cite or link to this item: http://ir.mu.ac.ke:8080/jspui/handle/123456789/2615

Title:	The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya
Authors:	Metobo Joseline Kwamboka Sulo Timothy Korir Michael
Keywords:	Brand Architecture Customer Loyalty Mobile Subscribers
Issue Date:	2018
Publisher:	European Scientific Institute, ESI.
Series/Report no.:	Vol 14, No 15 (2018);European Scientific Journal (ESJ)
URI:	http://dx.doi.org/10.19044/esj.2018.v14n15p298 http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2615
Appears in Collections:	School of Business and Economics

Files in This Item:

There are no files associated with this item.