Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/2553
Title: | Marketing capability, marketing strategy implementation and performance in small firms |
Authors: | Lagat Charles Frankwick Gary L. |
Keywords: | Marketing capability Small business performance |
Issue Date: | 2017 |
URI: | https://www.researchgate.net/profile/Lagat_Charles/publication/317416810_Marketing_capability_marketing_strategy_implementation_and_performance_in_small_firms/links/5b430e83a6fdccbcf90dbc0e/Marketing-capability-marketing-strategy-implementation-and-performance-in-small-firms.pdf http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2553 |
Appears in Collections: | School of Business and Economics |
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