Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/2553| Title: | Marketing capability, marketing strategy implementation and performance in small firms |
| Authors: | Lagat Charles Frankwick Gary L. |
| Keywords: | Marketing capability Small business performance |
| Issue Date: | 2017 |
| URI: | https://www.researchgate.net/profile/Lagat_Charles/publication/317416810_Marketing_capability_marketing_strategy_implementation_and_performance_in_small_firms/links/5b430e83a6fdccbcf90dbc0e/Marketing-capability-marketing-strategy-implementation-and-performance-in-small-firms.pdf http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2553 |
| Appears in Collections: | School of Business and Economics |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.