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http://ir.mu.ac.ke:8080/jspui/handle/123456789/2502
Title: | Strategic alliances on performance of retail firms in Nairobi County, Kenya |
Authors: | Muange Rosemary Maru Loice C. |
Keywords: | Joint manufacturing alliances, Joint marketing alliances Procurement-supplier alliances Technology development alliances |
Issue Date: | Aug-2015 |
Publisher: | Emerald Group Publishing Limited |
URI: | https://doi.org/10.1108/TQM-06-2015-0075 http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2502 |
Appears in Collections: | School of Business and Economics |
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