Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/2501| Title: | Strategic alliances on performance of retail firms in Nairobi County, Kenya |
| Authors: | Muange Rosemary Maru Loice C. |
| Keywords: | Joint manufacturing alliances Joint marketing alliances Procurement-supplier alliances Technology development alliances |
| Issue Date: | Aug-2015 |
| Publisher: | emeraldinsight.com |
| URI: | https://doi.org/10.1108/TQM-06-2015-0090 http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2501 |
| Appears in Collections: | School of Business and Economics |
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