Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/2301
Title: | The moderating effect of brand architecture on the relationship between tangibility and customer loyalty among telephone mobile subscribers in Kenya |
Authors: | Kwamboka Metobo Joseline Sulo Timothy Korir Michael |
Keywords: | Brand Architecture Tangibility Customer Loyalty Moderating |
Issue Date: | 2018 |
URI: | http://dx.doi.org/10.19044/esj.2018.v14n15p298 http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2301 |
Appears in Collections: | School of Tourism, Hospitality and Events Management |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.