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Please use this identifier to cite or link to this item: http://ir.mu.ac.ke:8080/jspui/handle/123456789/2301
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dc.contributor.authorKwamboka Metobo Joseline-
dc.contributor.authorSulo Timothy-
dc.contributor.authorKorir Michael-
dc.date.accessioned2018-11-19T12:57:23Z-
dc.date.available2018-11-19T12:57:23Z-
dc.date.issued2018-
dc.identifier.urihttp://dx.doi.org/10.19044/esj.2018.v14n15p298-
dc.identifier.urihttp://ir.mu.ac.ke:8080/xmlui/handle/123456789/2301-
dc.language.isoenen_US
dc.subjectBrand Architectureen_US
dc.subjectTangibilityen_US
dc.subjectCustomer Loyaltyen_US
dc.subjectModeratingen_US
dc.titleThe moderating effect of brand architecture on the relationship between tangibility and customer loyalty among telephone mobile subscribers in Kenyaen_US
dc.typeArticleen_US
Appears in Collections:School of Tourism, Hospitality and Events Management

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