Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/2301| Title: | The moderating effect of brand architecture on the relationship between tangibility and customer loyalty among telephone mobile subscribers in Kenya |
| Authors: | Kwamboka Metobo Joseline Sulo Timothy Korir Michael |
| Keywords: | Brand Architecture Tangibility Customer Loyalty Moderating |
| Issue Date: | 2018 |
| URI: | http://dx.doi.org/10.19044/esj.2018.v14n15p298 http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2301 |
| Appears in Collections: | School of Tourism, Hospitality and Events Management |
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