Moderating effect of information sharing on the relationship between supply chain linkages and supply chain performance A case of flower firms in Nairobi County, Kenya

Abstract

The main objective of the study was to determine the moderating effect of information sharing on the relationship between supply chain linkages and supply chain performance among flower firms in Nairobi County. The specific objectives of the study were to determine the moderating effect of information sharing on the relationship between customer linkages, supplier linkages and internal linkages on supply chain performance. The study adopted the explanatory research design and data collected through a census approach on target population of procurement employees of 34 flower farms registered under Kenya Flower Council in Nairobi County. Structured questionnaires were used to collect data while descriptive and inferential statistics were also used in data analysis. Pearson correlation was used to test the linear relationship of variables while multiple regression model was used to analyze data in order to test the hypotheses for the study. Information sharing significantly moderates the relationship between customer linkages and supply chain performance, supplier linkages and supply chain performance, and internal linkages and supply chain performance.