Direct and indirect effect of store awareness and store perceived quality on store brand choice.Empirical evidence from selected supermarket retail industry in Kenya.

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DC Field	Value	Language
dc.contributor.author	Simiyu Gabriel
dc.contributor.author	Bonuke Ronald
dc.date.accessioned	2018-11-12T07:50:14Z
dc.date.available	2018-11-12T07:50:14Z
dc.date.issued	2017-06
dc.identifier.uri	https://doi.org/10.9790/487X-1906068088
dc.identifier.uri	http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2220
dc.language.iso	en	en_US
dc.publisher	www.iosrjournals.org	en_US
dc.relation.ispartofseries	Volume 19, Issue 6. Ver. VI (June 2017);IOSR Journal of Business and Management (IOSR-JBM)
dc.subject	Store awareness	en_US
dc.subject	Store brand choice	en_US
dc.subject	Store perceived quality	en_US
dc.title	Direct and indirect effect of store awareness and store perceived quality on store brand choice.Empirical evidence from selected supermarket retail industry in Kenya.	en_US
dc.type	Article	en_US
Appears in Collections:	School of Business and Economics

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