Why Marketing?: The experience of Moi University Library, Kenya

Please use this identifier to cite or link to this item: http://ir.mu.ac.ke:8080/jspui/handle/123456789/2006

Full metadata record

DC Field	Value	Language
dc.contributor.author	Tirong arap Tanui	-
dc.contributor.author	Kitoi Andrew S	-
dc.date.accessioned	2018-10-26T05:27:30Z	-
dc.date.available	2018-10-26T05:27:30Z	-
dc.date.issued	1993-12	-
dc.identifier.uri	https://doi.org/10.1108/01435129310038668	-
dc.identifier.uri	http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2006	-
dc.description.abstract	Marketing is about the way in which an organization matches its own human, financial and physical resources to the wants of its customers. The Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”	en_US
dc.language.iso	en	en_US
dc.publisher	MCB UP Ltd	en_US
dc.subject	Libraries	en_US
dc.subject	Marketing	en_US
dc.subject	Universities	en_US
dc.title	Why Marketing?: The experience of Moi University Library, Kenya	en_US
dc.type	Article	en_US
Appears in Collections:	School of Information Sciences

Files in This Item:

File	Description	Size	Format
Tirong Arap Tanui 1993.pdf		323.41 kB	Adobe PDF	View/Open