Please use this identifier to cite or link to this item:
http://ir.mu.ac.ke:8080/jspui/handle/123456789/2006| Title: | Why Marketing?: The experience of Moi University Library, Kenya |
| Authors: | Tirong arap Tanui Kitoi Andrew S |
| Keywords: | Libraries Marketing Universities |
| Issue Date: | Dec-1993 |
| Publisher: | MCB UP Ltd |
| Abstract: | Marketing is about the way in which an organization matches its own human, financial and physical resources to the wants of its customers. The Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably” |
| URI: | https://doi.org/10.1108/01435129310038668 http://ir.mu.ac.ke:8080/xmlui/handle/123456789/2006 |
| Appears in Collections: | School of Information Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tirong Arap Tanui 1993.pdf | 323.41 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.