http://ir.mu.ac.ke:8080/jspui/handle/123456789/71 Tue, 25 Aug 2026 11:12:59 GMT 2026-08-25T11:12:59Z http://ir.mu.ac.ke:8080/jspui/handle/123456789/10455 Title: Effect of knowledge sharing on destination competitiveness: tourism stakeholders perspectives Authors: Kieti, Damiannah Mukethe; Were, Odunga Erick; Too, Jackson, Abstract: This study used the case of Baringo County, Kenya, to investigate the effect of knowledge sharing by primary tourism stakeholders on a destination's competitiveness. A mixture of sampling techniques, including purposive, stratified, and simple random sampling, was used to select a sample of 259 respondents from a study population of 732 stakeholders. Baringo County was targeted purposively due to its tourism potential while stratification was done to ensure all sectors were represented in the study. A total of 246 completed questionnaires were received and used in the analysis. While the principal component analysis was used to explore the underlying knowledge sharing factors, regression analysis was used to establish the effect of knowledge sharing on destination competitiveness. The findings revealed that knowledge sharing among primary tourism stakeholders could predict 26.1% (R2 = .261) of destination competitiveness. There was no significance at p=.05 between internet connectivity, organisation linkages and social networking, and destination competitiveness. However, there was a positive and significant relationship between staff orientation and development and destination competitiveness (β=0.324, t= 4.908, p=000). Hence, knowledge management practices by stakeholders specifically sharing of knowledge in product and service delivery are crucial fo Fri, 01 Jan 2021 00:00:00 GMT http://ir.mu.ac.ke:8080/jspui/handle/123456789/10455 2021-01-01T00:00:00Z http://ir.mu.ac.ke:8080/jspui/handle/123456789/9644 Title: Determinants of tourism destination development in Elgeyo-Marakwet County, Kenya Authors: Kemboi, Daniel Kipyego Abstract: Located on the Western Kenya tourist circuit, Elgeyo Marakwet County is regarded as a promising prospect for adventure tourism. Nevertheless, the realization of the county's tourist growth remains incomplete. The objective of this study was to determine the factors that influence the growth of tourism destinations in Elgeyo Marakwet County. More precisely, the study aimed to determine the correlation between resources, infrastructure, tourist policy, support environment, and the growth of tourism in the county. The research was based on the Theory of Tourism Competitiveness. The research design employed in this study was both explanatory and descriptive. 437 respondents were selected from a target population of 99986 individuals, including households, visitors, county government, and National Government personnel, using stratified, simple random, purposive, and systematic sampling methods. Research instruments were sent to families, and interviews were carried out with visitors, County government personnel, and National government personnel. Analysis of the obtained data included descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (multiple regression). Qualitative data was analyzed using thematic analysis. Resource availability, infrastructure, tourism policy, and support environment were identified as drivers that accounted for 88.1% of the development of the tourist destination. A statistically significant positive correlation was observed between resources (β 1 =0.371, p=0.001), infrastructure (β 2 =0.211, p=0.001), tourist policy (β 3 =0.096, p=0.001), and support environment (β 4 =0.380, p=0.001) and business destination development. The research findings indicated a substantial correlation between tourist destination development and factors such as resources, infrastructure, support environment, and tourism policy. The report advised that the Ministry of Tourism and Elgeyo Marakwet County should oversee the progress of destination development by giving priority to allocating resources that would enable the destination to effectively compete on an international scale. The Elgeyo Marakwet County should guarantee that its infrastructure is in optimal shape to facilitate the future growth of the destination. These findings will help the National government in guaranteeing the safety and security of tourists in the unpredictable Elgeyo Marakwet County. Wed, 01 Jan 2025 00:00:00 GMT http://ir.mu.ac.ke:8080/jspui/handle/123456789/9644 2025-01-01T00:00:00Z http://ir.mu.ac.ke:8080/jspui/handle/123456789/9441 Title: From Tourism to Agro-processing: Wekesa the Hustler Authors: Agasha, Ester; Rono, Lucy; Nabachwa, Sarah Abstract: As Great Lakes Safaris, a Ugandan tour and travel company, expanded, so did the needs of its clients. This prompted the company’s proprietor, Amos Masaba Wekesa, to diversify to closely related fields to accommodate this demand. He spotted opportunities in the Ugandan National Parks, where he built several eco-friendly lodges. Relatedly, he took advantage of the blue waters of Lake Victoria to branch into marine tourism and co-patterned with his friends to buy their first water bus—MV Kazinga. However, the advent of the COVID-19 pandemic devastated the tourism industry, pushing Wekesa into the unrelated agro-processing business. The birth of his new venture, PELA Commodities Limited (PCL), was circumstantial and a survival backup plan due to the COVID-19 disruptions. As life returns to normal, Wekesa has to think critically about his diversification strategy and ensure he is well-positioned for success in his tourism and agro-processing businesses. He is worried that his new PLC business could become a distraction to his core Tourism business. He wonders if this will not stretch his current resources or devalue the quality of his services. Sun, 01 Dec 2024 00:00:00 GMT http://ir.mu.ac.ke:8080/jspui/handle/123456789/9441 2024-12-01T00:00:00Z http://ir.mu.ac.ke:8080/jspui/handle/123456789/9043 Title: The contribution of past experiences on revisit intentions in national parks: the case of tourists in Tanzania’s Lake Manyara national park Authors: Hando, Erica J.; Thiong’o, Simon M.; Schulz, Rita; Uluma, Brendah N. Abstract: Studies of tourists’ destination loyalty demonstrate that experiences during past visits to a destination influence future intentions to revisit the same destination. Similarly, literature on travel behaviour reveals that post-visitation variables significantly relate to revisit intentions. However, at the time of this study, there was a paucity of empirical studies exploring the correlation between ‘during-visitation’ variables and revisit intentions to parks. This study attempted to fill this gap by assessing the influence of on-site experiences on tourists’ revisit intentions in Lake Manyara National Park (LMNP). The findings showed that experience (Mean = 1.876) influenced tourists’ intentions to revisit LMNP. Further, Pearson’s correlation coefficient depicted a relatively significant association between experience and tourist intentions to revisit the park (r = 0.447**, p = 0.000). This study concludes that experience is a significant predictor of future tourists’ behavioural intentions. Tourism destination managers should, therefore, strive to understand their target market(s) to create memorable experiences. Mon, 01 Jan 2024 00:00:00 GMT http://ir.mu.ac.ke:8080/jspui/handle/123456789/9043 2024-01-01T00:00:00Z