http://ir.mu.ac.ke:8080/jspui/handle/123456789/71 2026-04-20T19:25:51Z 2026-04-20T19:25:51Z Kemboi, Daniel Kipyego http://ir.mu.ac.ke:8080/jspui/handle/123456789/9644 2025-03-21T07:11:31Z 2025-01-01T00:00:00Z

Title: Determinants of tourism destination development in Elgeyo-Marakwet County, Kenya Authors: Kemboi, Daniel Kipyego Abstract: Located on the Western Kenya tourist circuit, Elgeyo Marakwet County is regarded as a promising prospect for adventure tourism. Nevertheless, the realization of the county's tourist growth remains incomplete. The objective of this study was to determine the factors that influence the growth of tourism destinations in Elgeyo Marakwet County. More precisely, the study aimed to determine the correlation between resources, infrastructure, tourist policy, support environment, and the growth of tourism in the county. The research was based on the Theory of Tourism Competitiveness. The research design employed in this study was both explanatory and descriptive. 437 respondents were selected from a target population of 99986 individuals, including households, visitors, county government, and National Government personnel, using stratified, simple random, purposive, and systematic sampling methods. Research instruments were sent to families, and interviews were carried out with visitors, County government personnel, and National government personnel. Analysis of the obtained data included descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (multiple regression). Qualitative data was analyzed using thematic analysis. Resource availability, infrastructure, tourism policy, and support environment were identified as drivers that accounted for 88.1% of the development of the tourist destination. A statistically significant positive correlation was observed between resources (β 1 =0.371, p=0.001), infrastructure (β 2 =0.211, p=0.001), tourist policy (β 3 =0.096, p=0.001), and support environment (β 4 =0.380, p=0.001) and business destination development. The research findings indicated a substantial correlation between tourist destination development and factors such as resources, infrastructure, support environment, and tourism policy. The report advised that the Ministry of Tourism and Elgeyo Marakwet County should oversee the progress of destination development by giving priority to allocating resources that would enable the destination to effectively compete on an international scale. The Elgeyo Marakwet County should guarantee that its infrastructure is in optimal shape to facilitate the future growth of the destination. These findings will help the National government in guaranteeing the safety and security of tourists in the unpredictable Elgeyo Marakwet County.

2025-01-01T00:00:00Z Agasha, Ester Rono, Lucy Nabachwa, Sarah http://ir.mu.ac.ke:8080/jspui/handle/123456789/9441 2025-01-16T08:50:44Z 2024-12-01T00:00:00Z

Title: From Tourism to Agro-processing: Wekesa the Hustler Authors: Agasha, Ester; Rono, Lucy; Nabachwa, Sarah Abstract: As Great Lakes Safaris, a Ugandan tour and travel company, expanded, so did the needs of its clients. This prompted the company’s proprietor, Amos Masaba Wekesa, to diversify to closely related fields to accommodate this demand. He spotted opportunities in the Ugandan National Parks, where he built several eco-friendly lodges. Relatedly, he took advantage of the blue waters of Lake Victoria to branch into marine tourism and co-patterned with his friends to buy their first water bus—MV Kazinga. However, the advent of the COVID-19 pandemic devastated the tourism industry, pushing Wekesa into the unrelated agro-processing business. The birth of his new venture, PELA Commodities Limited (PCL), was circumstantial and a survival backup plan due to the COVID-19 disruptions. As life returns to normal, Wekesa has to think critically about his diversification strategy and ensure he is well-positioned for success in his tourism and agro-processing businesses. He is worried that his new PLC business could become a distraction to his core Tourism business. He wonders if this will not stretch his current resources or devalue the quality of his services.

2024-12-01T00:00:00Z Hando, Erica J. Thiong’o, Simon M. Schulz, Rita Uluma, Brendah N. http://ir.mu.ac.ke:8080/jspui/handle/123456789/9043 2024-05-02T06:10:15Z 2024-01-01T00:00:00Z

Title: The contribution of past experiences on revisit intentions in national parks: the case of tourists in Tanzania’s Lake Manyara national park Authors: Hando, Erica J.; Thiong’o, Simon M.; Schulz, Rita; Uluma, Brendah N. Abstract: Studies of tourists’ destination loyalty demonstrate that experiences during past visits to a destination influence future intentions to revisit the same destination. Similarly, literature on travel behaviour reveals that post-visitation variables significantly relate to revisit intentions. However, at the time of this study, there was a paucity of empirical studies exploring the correlation between ‘during-visitation’ variables and revisit intentions to parks. This study attempted to fill this gap by assessing the influence of on-site experiences on tourists’ revisit intentions in Lake Manyara National Park (LMNP). The findings showed that experience (Mean = 1.876) influenced tourists’ intentions to revisit LMNP. Further, Pearson’s correlation coefficient depicted a relatively significant association between experience and tourist intentions to revisit the park (r = 0.447**, p = 0.000). This study concludes that experience is a significant predictor of future tourists’ behavioural intentions. Tourism destination managers should, therefore, strive to understand their target market(s) to create memorable experiences.

2024-01-01T00:00:00Z Korir, Jacqueline http://ir.mu.ac.ke:8080/jspui/handle/123456789/8989 2024-04-12T06:51:32Z 2012-01-01T00:00:00Z

Title: Factors that Influence Career Choice of Hospitality Students in Moi University, Kenya Authors: Korir, Jacqueline Abstract: Career choice is a complex decision for students since it determines the kind of profession that they intend to pursue in life. As students try to make career choice, they face problems of matching their career choices with their abilities and academic performance. The purpose of this study was to examine factors that influence career choice among students undertaking hospitality management such as personal, environmental and opportunity. The target population was 302 students. The sample size was 120 students. Stratified and systematic random sampling techniques were used in the study whereas the students were grouped in strata of year of study. Data was collected using questionnaires which were analyzed using descriptive statistics and presented in the form of bar graphs and frequency tables. The findings showed that majority of students are influenced by opportunity and environmental factors and not influenced by personal factors. However the findings also showed that students opted, selected and preferred hospitality careers despite many other alternatives that were open to them. The findings may benefit the Hotel and Hospitality department of Moi University in understanding the choice factors used by their students in joining the career. The study recommends intensive advertisements by institutions offering hospitality and also career education to enable students make informed decisions

2012-01-01T00:00:00Z