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Moi University Open Access Repository
Browsing by Author Simiyu Gabriel
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Showing results 1 to 4 of 4
Issue Date
Title
Author(s)
2018-09
The conditional effect of inter functional coordination on the relationship between customer orientation and firm performance: empirical evidence from manufacturing firms, Nairobi, Kenya
Sang C. Chebet
;
Simiyu Gabriel
;
Bonuke Ronald
2017-09
The conditional effect of word of mouth on the relationship between sales promotion and brand equity among consumers of detergents in Nairobi County, Kenya
Songoi Joyce Nabwire
;
Simiyu Gabriel
;
Bonuke Ronald
2017-06
Direct and indirect effect of store awareness and store perceived quality on store brand choice.Empirical evidence from selected supermarket retail industry in Kenya.
Simiyu Gabriel
;
Bonuke Ronald
2017-07
The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, Kenya
Simiyu Gabriel
;
Bonuke Ronald
