Browsing by Author Bonuke Ronald
Showing results 1 to 18 of 18
| Issue Date | Title | Author(s) |
| 2018-09 | The conditional effect of inter functional coordination on the relationship between customer orientation and firm performance: empirical evidence from manufacturing firms, Nairobi, Kenya | Sang C. Chebet; Simiyu Gabriel; Bonuke Ronald |
| 2017-09 | The conditional effect of word of mouth on the relationship between sales promotion and brand equity among consumers of detergents in Nairobi County, Kenya | Songoi Joyce Nabwire; Simiyu Gabriel; Bonuke Ronald |
| 2017-06 | Direct and indirect effect of store awareness and store perceived quality on store brand choice.Empirical evidence from selected supermarket retail industry in Kenya. | Simiyu Gabriel; Bonuke Ronald |
| 2014 | The Effect of Ethical Corporate Social Responsibility on Consumer Identification in Safaricom Limited Company: A Case of Kajiado County | Owino Phyllis Osodo; Korir Michael; Bonuke Ronald |
| 2017-08 | Emotional experience and purchase intention: A moderated mediation of store image and utilitarian value | Nkaabu Clement Gichunge; Saina Ernest; Bonuke Ronald |
| 2015 | Employee perceived interference and professional ethics on non- compliance with public procurement regulations, evidence from Kenya | Bor Jones; Chepkwony Joel; Bonuke Ronald |
| 2012 | Improving the Quality of customer service through ICT use in the Kenya Power and Lighting Company | Bonuke Ronald; Otiso Kennedy Ntabo; Chelangat Diane |
| 2018 | Influence of cost leadership procurement strategy on performance of manufacturing Firms in Kenya | Bonuke Ronald; Gachunga Hazel; KiprotichEvans |
| 2017-08 | Information quality, information systems support capability and performance of Hotels in Nairobi, Kenya | Makau Scholastica; Lagat Charles; Bonuke Ronald |
| 2018-04 | Loyalty programs benefits and customer loyalty: The mediating role of customer satisfaction | Waari Daniel; Bonuke Ronald; Kosgei David |
| 2015-12 | Moderating effect of information sharing on the relationship between supply chain linkages and supply chain performance A case of flower firms in Nairobi County, Kenya | Kimitei Edwin; Bonuke Ronald; Chepkwony Joel; Kapkiyai Collins |
| 2015-06 | Moderating effect of information Technology utilization on the relationship between commitment and customer satisfaction | Nyameino Charles Boise; Bonuke Ronald; Cheruiyot Thomas Kimeli |
| 2017-07 | The moderating effect of loyalty cards on the relationship between store awareness, store perceived quality and store brand choice A survey on selected supermarkets in Eldoret Town, Kenya | Simiyu Gabriel; Bonuke Ronald |
| 2015-09 | The moderating effect of perceived customer value on the relationship between relationship quality and customer loyalty among bank customers in Kenya | Komen Susan; Bonuke Ronald; Korir Micheal |
| 2017-08 | The moderating effect of store image on the indirect relationship between socio-sensory experience and the purchase intention via social value | Nkaabu Clement Gichunge; Saina Ernest; Bonuke Ronald |
| 2014-12 | Relationship between financial bonds and customer value in Commercial Banks in Kenya | Mboya Tom O.; Bonuke Ronald; Chepkwony Joel |
| 2017-11 | Role of dynamic capabilities in the performance of manufacturing Firms in Nairobi County, Kenya | Nyachanchu Thomas O.; Chepkwony Joel; Bonuke Ronald |
| 2017-07 | The role of information quality on the performance of Hotel Industry in Kenya | Makau Scholastica; Lagat Charles; Bonuke Ronald |
